Good Communication, Clarity, and Truthfulness:
Before even you even HIRE your video team, consider this: Do they communicate well? Are they being upfront about their capabilities? Are you being truthful to them about your budget? Do you have realistic goals?
good communication, clarity, and truthfulness
While perusing the web I can across this story/letter that epitomizes the title. And today, we absolutely need honesty and clarity in our communication. So before we dive into tons of technical topics and terms. I’ll just leave this right here:
Although they only existed for seven years and released just three albums, Nirvana were a band of immeasurable influence in the music world thanks in no small part to Smells Like Teen Spirit, a single track on Nevermind, their second album. It was this song that brought them out into the open, going on to sell millions of copies and win countless awards, its iconic video seemingly broadcast on MTV every 20 minutes for the next six months. 17 months after Nevermind’s release, the band began to record what would be their final album, In Utero—produced by Steve Albini, outspoken engineer extraordinaire. In November of 1992, shortly before they formally agreed on his involvement, Albini wrote to Nirvana and laid bare his philosophy in a pitch letter that is fascinating from start to finish.
This is how I think, the letter shows his sincerity and he is totally upfront about facts and figures. I wish all clients and vendors were this clear.