So the call starts in the right place. There are no wrong answers here — a three-hour event and a year-long partnership are both real work, they're just different conversations.
Is this a one-off, or ongoing?
Choose one
A one-off project — an event, a film, a photo day
An ongoing partnership — content on a regular rhythm
Not sure yet — that's part of what I want to work out
Pick the closest one.
Rough budget for the project
Choose one
Under $2,000 — a few hours of coverage
$2,000 – $4,000
$4,000 – $6,000
$6,000 – $10,000
$10,000 – $25,000
$25,000+
No idea — tell me what this should cost
"No idea" is genuinely fine. We'll tell you straight, including if it's smaller than you feared.
Rough monthly budget
Choose one
Under $2,000 a month
$2,000 – $4,000 a month
$4,000 – $6,000 a month
$6,000 – $10,000 a month
$10,000+ a month
No idea — tell me what's realistic
Worth knowing: below about two thousand a month there isn't enough production in it to build momentum. We'd rather point you at a one-off than take that on.
Where are you in the process?
Choose one
Budget approved and a date in mind — ready to move
Serious, still working out budget and timing
Comparing a few companies before we decide
Early research — seeing what's possible and what it costs
We'll need to run this through a formal RFP or procurement
Genuinely useful to know. We'll pitch the conversation accordingly rather than guessing.
Pick the closest one.
Is something driving the timing?
Choose one
Yes — a hard deadline this month
Yes — a launch or event this quarter
Soon, but nothing fixed
No rush — planning ahead
Just gathering information
Pick the closest one.
What's one new client worth to you?
Choose one
Under $1,000
$1,000 – $5,000
$5,000 – $25,000
$25,000 – $100,000
Over $100,000
Recurring — worth more over time
Not sure
First year of revenue, roughly. It tells us what scale of work is worth doing.
Pick the closest one.
What caught your eye? optional
Choose one
The Content Engine — ongoing partnership
The Brand Accelerator — one launch, fixed price
Amplify — social posting and distribution
A single film or photo session
Event or conference coverage
Not sure — help me work it out