analytics + performance tracking

core KPIs we track

1. Reach & Visibility

• Views / Impressions: How many people saw your content.

• Watch Time: How long they stayed engaged.

• Thumbnail Click Rate: How often people choose to watch when they see your video.

2. Engagement

• Likes, Comments, Shares: The simplest indicators of resonance.

• Social Interactions per Post: Average engagement per piece of content.

• Completion Rate: Percentage of viewers who watched your video all the way through.

3. Traffic & Conversions

• Website Clicks / Profile Visits: How much content drives action.

• Landing Page Traffic: Increases in visits following video or social campaigns.

• Lead Form Submissions or Calls: Real conversions that matter to your business.

4. Consistency & Output

• Content Volume: Number of deliverables per month (video, photo, posts).

• Post Frequency: How consistently content goes live.

• Cadence Reliability: % of planned posts or releases that actually went out on time.

Optional Advanced Metrics (When Clients Have Data Access)

• Cost per Lead or Inquiry: Tied to campaigns using paid promotion.

• Audience Growth Rate: Follower or subscriber increase month-over-month.

• Engagement Rate per Impression: Helps compare across platforms.

• Referral or Conversion Attribution: Tracks which content types drive real inquiries.