How important is a website?
How important is a good website?
You need a good website. Not just ANY website, but a GOOD website. And yes, we are biased since we build and manage websites, but look around at everything you do on a daily basis. Our lives are fully entrenched online. We routinely order food and household supplies online. Plenty of banking has moved online. Household services and even healthcare is available online. Everyday you research products and services. I bet most consumers not only head to the web to learn and compare your services, but they may even form an opinion about your firm and its product! Social media is important, but sometimes consumers just need more than a witty tweet or short flashy post. Whether or not you even get a chance to educate or inform your prospect may happen on your website.
“You never get a second chance to make a good first impression.”
What is a GOOD website?
A good website not only informs or educates but tells a complete story. We think that means an interesting design. Clear navigation, images and video. Going far beyond simple text a good website keeps visitors engaged. A good website lets visitors take the next step; purchase products or services directly, or at the very least ask for more information or reserve an appointment.
How should we start to build a website?
First, sit down with a professional that besides your budget, will help you navigate terms and technology. We recommend divided up your website needs into two aspects;
Information and Content
Text, Images, Video, Data.
Engagement and Next Steps
Analytics, user capture, sign ups, storefronts, and more. *we will cover many off these technologies in an future post.
Many clients need a basic website that simply informs clearly and with a complete message that comes directly from the top. Some industries can take advantage of new web technologies like online shopping, reservations, user tracking, and more. A lot can be learned by your website data. Who, when, where, and even why they visit or move forward with a sale or request for more info can be learned. We make complicated technologies easier to understand and simple to implement if you need them.
Start or refresh your online presence today with a new website built creatively and smartly.
Reach out and speak with a website specialist today!