The Ultimate Creative Dilemma
Should you buy that $5K lens… or rent it when needed?
Is owning gear making you nimble—or just broke?
In this no-fluff PDF, we break down the real-world strategy behind when to buy, when to rent, and how to avoid turning your gear closet into a financial black hole. From daily drivers to once-a-year gadgets, you’ll learn:
The 3 rules we follow before purchasing
What gear always pays for itself
Hidden costs that can sink your budget
Why smart renting can keep you sharp, scalable, and stress-free
Whether you’re a solo shooter or scaling a creative studio, this guide will help you stop guessing and start making smarter gear decisions.
The Ultimate Creative Dilemma
Should you buy that $5K lens… or rent it when needed?
Is owning gear making you nimble—or just broke?
In this no-fluff PDF, we break down the real-world strategy behind when to buy, when to rent, and how to avoid turning your gear closet into a financial black hole. From daily drivers to once-a-year gadgets, you’ll learn:
The 3 rules we follow before purchasing
What gear always pays for itself
Hidden costs that can sink your budget
Why smart renting can keep you sharp, scalable, and stress-free
Whether you’re a solo shooter or scaling a creative studio, this guide will help you stop guessing and start making smarter gear decisions.