Pricing isn’t just math — it’s psychology. The way you present your rates can be just as important as the rates themselves. This guide walks you through three proven strategies — Goldilocks, Popcorn Pricing, and the Supercharged Combo— that blend behavioral economics with creative business savvy.
You’ll learn how to:
Use three-tier pricing to make the “middle” option feel irresistible
Add a decoy price to make your ideal offer feel like the smartest choice
Anchor high, highlight the package you want to sell, and add social proof for trust
Shift the conversation from “what can I afford?” to “what’s the best value?”
Packed with examples you can adapt to your own services, this guide will help you boost conversions, increase average order value, and confidently charge what you’re worth.
Pricing isn’t just math — it’s psychology. The way you present your rates can be just as important as the rates themselves. This guide walks you through three proven strategies — Goldilocks, Popcorn Pricing, and the Supercharged Combo— that blend behavioral economics with creative business savvy.
You’ll learn how to:
Use three-tier pricing to make the “middle” option feel irresistible
Add a decoy price to make your ideal offer feel like the smartest choice
Anchor high, highlight the package you want to sell, and add social proof for trust
Shift the conversation from “what can I afford?” to “what’s the best value?”
Packed with examples you can adapt to your own services, this guide will help you boost conversions, increase average order value, and confidently charge what you’re worth.