Content nobody sees
is expensive storage.
The films get made. The photographs get delivered. And then they sit in a folder, because posting consistently is its own job — and nobody at your place has time for it.
Step two is where it breaks
Almost everyone gets step one right eventually — they commission good work. Step two is getting it out: cut for the right aspect ratio, captioned, scheduled, posted on a rhythm, and answered when someone replies.
It isn't glamorous and it isn't hard, exactly. It's just relentless. Which is why it's the first thing to slip when a quarter gets busy — and why a year's worth of good footage ends up as three posts and a hard drive.
Attached, or on its own
Add it to any stage
We're already producing your films and photography, so we already have the raw material, the brand voice and the calendar. Amplify simply carries it the last mile onto the platforms.
- Short-form cuts made from your own footage
- Posted on the cadence we planned together
- One team from concept through to comments
You already have content
Maybe you've had films made before. Maybe there's a drive full of photography from last year. If the material exists and nothing is happening with it, Amplify works perfectly well without us shooting a frame.
- We audit what you already own
- Re-cut and reformat it for each platform
- Run the calendar from there
How much we carry
From handing you everything ready to go, through to running the channels end to end.
| EssentialYou post it | ElevateWe post, you approve | ExciteWe run it end to end | |
|---|---|---|---|
| Optimised files for web, social and broadcast | |||
| Captions and hashtags written per piece | |||
| Recommended posting calendar | |||
| We publish to your channels | |||
| Reels, stories and short-form cuts | Monthly | Weekly | |
| Social graphics from your photography | |||
| Community management | Within 48 hours | Same day | |
| Strategy check-ins | Quarterly | Every two weeks | |
| Analytics reporting | Monthly, with strategy adjusted to it | ||
| You handle | Posting | Approvals | Nothing |
Every Content Engine stage already includes ready-to-post packs at no extra cost — so if you have someone on staff who posts, you may not need Amplify at all. We'd rather tell you that than sell it to you.
A film is not one asset.
It's a dozen.
A single production day yields the flagship film, a set of vertical cuts, stills pulled from the footage, quotes for graphics, and material for an email or a pitch deck. Most companies use the first one and waste the rest.
Repurposing is the cheapest content you will ever make, because the expensive part — the shoot — already happened.